India’s smartphone market is now fast shifting towards the premium segment. The credit for this goes to brands like Apple and Samsung. The demand for premium smartphones has not only increased the size of the market, but has also changed the preferences of users.

Highlights of Premium Smartphone Segment:

The rule of Apple and Samsung:

The demand for Apple’s iPhone Pro models is on the boom. The company has cut prices, due to which people are aggressively buying Pro models.

Samsung Galaxy S24 Ultra has been tagged as the “best flagship Android phone” by creators and users. The popularity of this phone is also boosting the premium segment.

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