Google’s advanced algorithms and seamless user experience kept it the top search engine for decades. But now competitors like Bing have started making their place. Microsoft has created many challenges for Google through AI integration in Bing (use of ChatGPT) and advanced features.

Decline in Google’s market share

October 2024: 89.34%

November 2024: 89.99%

December 2024: 89.74%

The decline may seem small, but it shows that the competition is getting fiercer.

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