Today there are 1.3 crore retailers and 8 lakh distributors in India, who are the backbone of the economy. If their business is hit, it will affect the employment of crores of people and their families. In a social media post of the Federation, it was said that this sector is not just a business, but a major part of India’s socio-economic ecosystem.

What needs to be done?

Retailers and distributors will now have to upgrade their traditional methods to face the competition of digital and quick commerce platforms. Along with this, the government also needs to make strict rules against the unfair practices of e-commerce companies. If retailers and distributors fight together today, it will not just be a fight within a business but an effort to save a larger ecosystem.

The time has come for local grocery stores and retailers to combine their traditional model with modern tools and customer-centric strategies to compete with quick commerce.