In the Indian market, the Thar Roxx competes not only with the Force Gurkha 5-door and Maruti Suzuki Jimny, but also with compact SUVs like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara. But the Thar Roxx’s off-road capabilities and rugged design set it apart from these models.

ICOTY Winning Formula

The secret to Mahindra Thar Roxx’s victory is that it is an all-rounder. Apart from being a rugged SUV, it is also a family-friendly, feature-rich vehicle. With affordable pricing and advanced features, it meets the expectations of Indian buyers.

Conclusion

Mahindra Thar Roxx is not just an SUV, but a statement. It is perfect for those who want both adventure and comfort. By winning the ICOTY award 2025, Mahindra has once again proved that it is the name of innovation and reliability in the Indian market.