Honda has launched the Elevate Black Edition and Signature Black Edition in India, aiming to add a premium touch to its mid-size SUV lineup. While the starting ex-showroom price of ₹15.51 lakh (manual) and ₹16.73 lakh (CVT) for the Black Edition may attract enthusiasts, the big question is whether it can take on established players like Hyundai Creta, MG Astor, and Maruti Suzuki. Grand Vitara.
Design & Features:
Honda has gone bold with the Crystal Black Pearl exterior, all-black interiors, and stylish alloy wheels. Signature Black Edition, priced slightly higher (₹15.71 lakh manual, ₹16.93 lakh CVT), takes things up a notch with blacked-out silver bits and 7-color ambient lighting. Features like a 10.25-inch infotainment screen, ADAS, single-pane sunroof, and leatherette seats make it feel modern, but these are already standard in competitors.
Under the Hood:
No mechanical changes mean the SUV retains its 1.5-liter petrol engine (121hp) with manual and CVT options. While smooth and efficient, this engine may not excite buyers looking for turbo-petrol or hybrid options, which Hyundai and Toyota already offer in this segment.
Competition Analysis:
The mid-size SUV segment is highly competitive. Hyundai Creta, with its average monthly sales of 15,000 units, dominates the space, while Kia Seltos, Maruti Grand Vitara, and Toyota Hyryder further strengthen the fight. Honda’s Elevate, despite its solid build and reliability, has struggled to match this performance. The Black Edition is clearly a strategy to add excitement, but will that be enough to turn the tables?
Honda’s Elevate needs more than just cosmetic upgrades to stand out. A hybrid engine option or more aggressive pricing could have added the edge it needs to compete with Hyundai and Maruti’s dominance.
In the Indian market, price-to-value ratio and technology-driven features often drive decisions. Honda, known for reliability, still has work to do in making the Elevate series more appealing to buyers spoiled for choice.
Final Thoughts:
While the Elevate Black Edition will appeal to those who prioritize design and Honda’s legacy, it faces an uphill battle against feature-packed, competitively priced rivals. In today’s market, standing out requires more than just bold looks—it requires innovation and aggressive positioning.