Samsung is going to launch its new S series in early 2025, which will further boost the market.

Premium smartphones, which come in the ₹30,000+ price range, are expected to have a market share of more than 20% by 2025.

Brands like Vivo, Oppo and OnePlus will further strengthen the competition in the lower price segment with their budget smartphones, but Apple and Samsung still dominate the premium segment. The growing demand for premium phones clearly shows that the focus of Indian consumers is shifting towards quality and performance.